Responsibilities:

• Develop and execute comprehensive content strategies that encompass various digital platforms and mass communication principles.
• Create high-quality and engaging content, including articles, blog posts, social media content, videos, infographics, and more.
• Collaborate with the marketing team to ensure that content aligns with overarching brand and communication goals.
• Write, edit, and proofread content to ensure accuracy, consistency, and adherence to the company's tone and voice.
• Apply your expertise in mass communication to develop compelling narratives and messaging strategies that resonate with target audiences.
• Stay up-to-date with industry trends and content consumption habits to ensure that our content remains relevant and appealing.
• Leverage SEO best practices to optimize content for search engines and enhance discoverability.
• Coordinate with designers, videographers, and other team members to create visually appealing and impactful content.
• Develop and manage a content calendar to maintain a consistent publishing schedule.
• Analyze content performance metrics to refine strategies and improve engagement.
• Monitor industry trends and emerging communication technologies to identify new opportunities for engagement.
• Assist in crafting and disseminating press releases and other mass communication materials.
• Collaborate with internal and external stakeholders to ensure consistent messaging across all communication channels.