Developing marketing campaigns : Create and manage campaigns across different channels to promote a company's products or services.
Increasing website traffic : Use digital channels to drive traffic to a company's website or social media channels.
Creating content : Create digital content, including social media posts, email campaigns, and landing pages.
Analyzing data : Gather and analyze customer data to optimize campaign performance.
Collaborating with others : Work with content creators and designers to produce engaging materials, and collaborate with other departments.
Understanding web technologies : Have expertise in website content management systems, such as WordPress, and in mark-up languages like HTML and CSS.
Staying up to date : Stay current on industry changes, trends, and new strategies in SEO, SEM, and CRO.